Welcome to PocketWhale

Video Game Marketing Agency - Mobile, PC & Console

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PocketWhale is a video game creative and marketing agency focusing on mobile, PC and console games. With offices in USA, Germany, France and Japan, we help you plan and execute your marketing campaigns globally.
Our team designs tailor-made creative assets, including video advertisements and TV commercials. We have a holistic approach to media and operate our marketing campaigns online and offline through PR, influencer marketing, TV advertising, digital advertising, and event.

PocketWhale is part of New Vega group of agencies.

Business of Apps Top App Marketing Agencies 2019
Clutch Top Advertising & Marketing Agencies 2018
Mobyaffiliates Top App Marketing Agencies 2017
Snapchat Partner
Business of Apps Top App Marketing Agencies 2019
Clutch Top Advertising & Marketing Agencies 2018
Mobyaffiliates Top App Marketing Agencies 2017
Snapchat Partner

Our Clients

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Amanotes
Bandai Namco
Bkom
Blizzard Entertainment
Cybird
Cygames
DeNA
Flare
Gumi
Incuvo
Jam City
Kabam
Klab
Level5
Lotum
Machine Zone
Mihoyo
Mobilityware
Nexon
Nsusplay
OhBibi
Omnidrone
Ponos
Pop Screen
Prophecy
Scopely
SEGA
Seriously
SmallGiant
Socialpoint
SpaceApe
Vivid
Wargaming
Wonderplanet
XFlag

Ragnarok Begins

Daniel Lee

Daniel Lee

Marketing Specialist
Gravity Interactive, Inc

"Working with Pocket Whale was both smooth and productive. They have a deep understanding of the gaming industry and their creative expertise was really impressive. We hope to continue to work with them on future projects."

Pop Screen - Wacky Battles

Wacky Battles

Davy Chadwick

Davy Chadwick

CEO of Popscreens

"PocketWhale tailored their creative strategy to fit the humorous tone of our game, Wacky Battles. Their video ads perfectly captured our game’s sense of humor and gameplay. It felt like they were a part of the studio team with how well they understood the game. We can’t wait to work with them on the upcoming campaigns."

Nifty Smashers

Andrew Mahoney-Fernandes

Andrew Mahoney-Fernandes

Co-founder & CEO
Nifty League

"We’re thrilled we sided with PocketWale as our soft launch partner! Their deep experience in the mobile games market, feedback and insight has been invaluable to us and helped us identify and fix blindspots that ultimately increased our players’ daily retention and enjoyment."

Prophecy - Draftgods

Draft Gods

John Workman

John Workman

General Manager
@Prophecy Games (Hi-Rez Studios Affiliate)

"PocketWhale’s exceptional strategy and consultation support was critical in the early stages of our development. They assisted us with running focus groups which resulted in valuable feedback for the development and marketing teams. They also helped improve our ASO by dramatically improving our marketing funnel. We now believe that we are bringing a much stronger product to market thanks to their expertise."

Layton Mystery Journey

Layton Mystery Journey

Lucy Pozniak

Lucy Pozniak

Director Marketing Level 5 Abby

"We decided to work with PocketWhale to launch Layton Mystery Journey in North America and Europe as they are gaming experts with a cross media approach to marketing and a deep knowledge of local markets. We had such a great experience that we made a bigger commitment as partners for ongoing campaigns!"

Monster Strike

Monster Strike

Langer Lee

Langer Lee

Strategy Director Global Business Division @XFlag (Mixi, inc)

"Working with PocketWhale in France was the key driver of our successful test marketing campaign. We partnered with bespoke anime YouTube influencers to take advantage of this strong community which then resulted in high quality installs below $1 eCPI. We look forward to increasing our cooperation with PocketWhale for our upcoming games."

ARCAEA

Anton Prydatko

Anton Prydatko

CEO
@Lowiro

"PocketWhale played an important part of our contents release promotional campaign. They gave us feedback in the early stages of planning and stayed in communication touch while understanding our needs and helping us run marketing in regions, especially in Japan, we did not have reach in ourselves. We hope to work with them again in the future for our campaigns and press releases."

The Curious Tale Of The Stolen Pets

The Curious Tale Of The Stolen Pets

Andreas Juliusson

Andreas Juliusson

Chief Marketing Officer at Fast Travel Games

"Thanks to PocketWhale, our presence at Gamescom was a great success. I just want to congratulate for such a great partnership and such a well planned event & organization."

Captain Tsubasa: DreamTeam

Captain Tsubasa: Dream Team

Matthieu Youna

Matthieu Youna

Head of Global Marketing @KLabGames

"From organizing events to managing TV ads campaigns in France and digital advertising in North America, Europe and the Middle East, PocketWhale is a key partner for us to ensure the on-going success of Captain Tsubasa: Dream Team. I am looking forward to working more with them on this project and upcoming ones!"

The Battle Cats

The Battle Cats

Sean Koble

Sean Koble

Global Marketing @Ponos

"We had always known there was awesome potential in the US and European markets for our game The Battle Cats. Working with Pocketwhale finally gave us the opportunity to work with the influencers best able to present our game in an effective and exciting way to the right players, leading to better install rates and better retention. Pocketwhale have been consistently professional, flexible, and engaged with our needs, and we are happy to recommend their services."

Crash Fever

Crash Fever

Andy Wataki

Andy Wataki

Business Development Division PR & Marketing @Wonderplanet

"Promoting our game Crash Fever in the US through PocketWhale was a great success! We partnered with YouTube influencers which resulted in inexpensive installs with better retention than organic ones. We look forward to increasing our cooperation with PocketWhale."

Heroes of Incredible Tales

Heroes of Incredible Tales

Henning Schmid

Henning Schmid

Head of Marketing @Nexon Europe

"PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their deep understanding of the mobile business, the recruiting process, the handling of the interviews and especially the clear recommendations towards our developers and marketing teams provided a lot of added value for the project and helped us to do the right decisions."

Nonstop Knight

Nonstop Knight

Jon Howard

Jon Howard

Head of PR and Influencer Relations @Flaregames

"The PocketWhale Press Release services played an important part in the success of the Nonstop Knight launch campaign. The team handled the PR campaign with great care and attention, with a clear understanding of the game and its relevant target audience. The quality of the coverage was achieved using their wealth of experience and strong contacts list at their disposal."

BFB Champions

BFB Champions

David McCarthy

David McCarthy

Global Marketing @Cybird

"Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!"

Bleach Brave Souls

Bleach Brave Souls

Mika Komatsuzaki

Mika Komatsuzaki

Director of BD/Marketing at KLab America Inc.

"We launched Bleach Brave Souls successfully in Europe using nothing but PocketWhale Press Release services. They reached out to 2000+ journalists resulting in numbers of positive local review articles and the game bursting in top grossing charts in several European markets."

Wolrd Of Tanks Blitz

World of Tanks Blitz

Julie Stepuro

Julie Stepuro

Senior Mobile Marketing Manager at Wargaming

"I have known the founding team for quite some time and trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team."

Real Boxing 2

Real Boxing 2

Michal Michalczenia

Michal Michalczenia

Business Development Manager at Vivid Games

"We partnered with PocketWhale for the launch of Real Boxing 2. They helped us on many areas such as ASO, game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was a key driver of our success!"

The Walking Dead

The Walking Dead

Thomas Pan

Thomas Pan

UA Manager at Scopely

"PocketWhale's gaming inventory is a great fit for promoting our Walking Dead: Road to Survival game in the US. They manage to deliver a good volume of high quality users resulting in ROI positive campaigns!"

4 pics 1 Word

4 Pics 1 Word

Jens Abke

Jens Abke

Co-Founder at Lotum

"We worked with PocketWhale on the launch of 4 Pics 1 Word in Brazil and were very happy with the results. They successfully helped us to push our game in the top charts on both iOS and Android, and all campaigns surpassed the defined KPIs. We will definitely keep on working with PocketWhale on the launch of our upcoming titles!"

Dark Nebula

Dark Nebula

Magnus Alm

Magnus Alm

Chief Marketing Officer at Palringo

"I discovered that PocketWhale's mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!"

Dwarfs & Dragons

Dwarfs & Dragons

Gonzalo Fasanella

Gonzalo Fasanella

Marketing Manager at Omnidrone

"I really like how PocketWhale helped us with valuable feedback during the soft launch of Dwarfs & Dragons - especially on retention and monetization. Their knowledge and expertise was key to our global user acquisition strategy. I could only recommend them!"

Strategy Services

We offer a large scope of strategy services including Market research, Focus groups, Soft launch in order to define and understand the target audience.  We are defining key Messages, designing Creative Concepts and developing Media Plans to reach the target audience

PR Services

We run PR campaigns in US, Europe and Japan. Our PR team has extensive experience working with gaming and mainstream media.
We also organize press events where we invite key journalists and influencers.

Media Buying Services

We do media buying across a large spectrum of medias from TV to websites banners. For TV and other related video medias, our team creates TV commercials, and coordinates everything from pre- to post-production.

Influencers Services

We work directly with top gaming influencers on YouTube, Twitch,  Instagram and Snapchat to create exciting and targeted content to capture both new and old audiences.

Creative and User Acquisition Services

We offer a simple, affordable and transparent solution to produce high quality video ads for user acquisition on a regular basis. We run UA campaigns on major platforms such as Facebook and Snapchat

Events Services

From designing, creating and operating a booth during a trade show to managing online and offline e-sports tournaments, our event team has a large scope of work.

Partners

Logo Twitter
Logo Tune
Logo Snapchat
Logo Smartly.io
Logo Kochava
Logo Google
Logo Facebook
Logo Appsflyer
Logo adjust

Our Team

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Xavier CEO PocketWhale Xavier CEO PocketWhale
Managing Director
Xavier
Managing Director

Diana Art Director PocketWhale Diana Art Director PocketWhale
Art Director / Head of Creatives
Diana
Art Director / Head of Creatives

Jonathan CSO PocketWhale Jonathan CSO PocketWhale
Head of Strategy
Jonathan
Head of Strategy

Marc CCO PocketWhale Marc CCO PocketWhale
Head of PR Europe
Marc
Head of PR Europe

Arnaud Head of Influencers PocketWhale Arnaud Head of Influencers PocketWhale
Head of Influencers
Arnaud
Head of Influencers

Charlotte Head of Events PocketWhale Charlotte Head of Events PocketWhale
Head of Events
Charlotte
Head of Events

Vincent Head of PR & Events - North America PocketWhale Vincent Head of PR & Events - North America PocketWhale
Head of PR US
Vincent
Head of PR US

Thomas Head of Digital Advertising PocketWhale Thomas Head of Digital Advertising PocketWhale
Head of UA & Media Buying
Thomas
Head of UA & Media Buying

PocketWhale team

Contact Us

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PocketWhale Office Los Angeles

Los Angeles

113 N San Vicente Blvd
Beverly Hills, CA 90211
USA

PocketWhale Office Paris

Paris

86, rue de Lille
75007 Paris
FRANCE

PocketWhale Office Berlin

Berlin

Biebricherstr. 11
Berlin 12053
GERMANY

PocketWhale Office Tokyo

Tokyo

Kirarito 11th floor Sumitomoshibadaimon building
2-5-5 Shibadaimon, Minato-ku, Tokyo 105-0012
JAPAN