by p0ck3twh4l3 on November 20, 2017 in Case study
Our Mission Vivid Games hired PocketWhale to accompany them on the soft-launch of their new Free-2-Play title, Real Boxing 2: CREED. Soft-Launch Strategy Recommend analytics solution to monitor retention & monetization KPIs Define sample size for each traffic source Select the right country for the soft-launch Select and test several channels to acquire users: video, [...]
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by p0ck3twh4l3 on November 20, 2017 in Case study
Context PocketWhale planned and managed the press release of NonStop Knight by FlareGames in Europe and North America for the iOS and Android launch of the game. What We Did We localized the press release, while customizing the message for each media and journalist. We pitched and followed-up with over 2000 journalists, and provided detailed [...]
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by p0ck3twh4l3 on November 20, 2017 in Case study
Context In January 2016, Klab launched Bleach Brave Souls in Europe. Without any App Store or Google Store support, PocketWhale handled all marketing efforts through press releases. What We Did We were approached by over 2000 video game journalists which resulted in over 65 hits of specialized press coverage, gaining an audience of 60 million [...]
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by p0ck3twh4l3 on November 20, 2017 in Case study
Our Mission PocketWhale managed the launch of BFB Champions by Cybird in Europe on iOS and Google Play. We built the Media Plan and decided to focus mostly on Press and YouTubers for the launch campaign. What We Did App Store Optimization on iOS & Google Play Writing of the Press Release & pitching to [...]
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by p0ck3twh4l3 on November 20, 2017 in Case study
Icon Designing and A/B Testing We selected the three most promising icons to A/B test from ten designs. Testing Results The new icon designs did not significantly change the install rate. However, it’s always important to optimize the icon as it has a strong impact on both the “Featured” and “Ranking” store pages. cvr: 7.03% [...]
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by p0ck3twh4l3 on November 19, 2017 in Case study
Context PONOS was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. What We Did Males 15-25yo are predominately using Snapchat and YouTube as social media. In order to reach them, we ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. Results [...]
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by p0ck3twh4l3 on November 18, 2017 in Case study
Context KLab, Inc was doing a worldwilde launch of its new JRPG mobile game based on the famous IP "Captain Tsubasa" and needed a reliable partner to develop creative globally for existing fans as well as new players. What We Did We identified key audience segments to target and created dedicated messages and creatives that [...]
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by p0ck3twh4l3 on November 18, 2017 in Case study
Context Fast Travel Games was leading a community of eight VR game developers from North America and Europe who wanted to run a dedicated press tour about virtual reality games at Gamescom. What We Did We setup dedicated show rooms in two booths located next to one another where each developer could showcase its games [...]
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by p0ck3twh4l3 on November 18, 2017 in Case study
Context Level 5 worked with PocketWhale to launch Layton’s Mystery Journey mobile in North America and Europe. What We Did Since Professor Layton is a very well-known IP on Console, we highlighted the console-grade quality of the mobile game and created a media plan reflecting this positioning by selecting premium channels on TV, press, social [...]
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