in Case study
Our Mission
Vivid Games hired PocketWhale to accompany them on the soft-launch of their new Free-2-Play title, Real Boxing 2: CREED.
Soft-Launch Strategy
Recommend analytics solution to monitor retention & monetization KPIs
Define sample size for each traffic source
Select the right country for the soft-launch
Select and test several channels to acquire users: video, native, display
Soft-Launch Analysis and Recommendations
Data and KPI Analysis
Game Mechanic Improvements
Global Launch UA Strategy Plan
RESULTS
100K+ paid installs during the launch
CPI 5x lower than market average in tier 1 geo
ROI positive user aquisition campaigns at scale
“We partnered with PocketWhale for the soft-launch of Real Boxing 2 CREED™. They helped us on areas such as game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was one of important factors leading us to success!”
Tags: Strategy